The Luberri winery is not one of Rioja's famous names, but it deserves to be discovered. Especially if you know the story of Florentino Martínez Monje. The down-to-earth, casual Basque is the founder and soul of the winery. Florentino comes from a family of farmers and grew up in the vineyards of Rioja Alavesa. It is said that hardly anyone knows the region as well as he does. From an early age, he learned to read the soil, interpret the weather and tend the vines as if they were part of his family. But Florentino wanted more. He wanted to create wines that preserved the soul of his homeland in every bottle. After years at the renowned Artadi winery, which he co-founded in 1985, he ventured into independence. He founded Luberri - Basque for "free land" - because he wanted to make wines according to his own ideas: free, honest, full of life.
With wines such as Biga de Luberri, Florentino Martínez Monje proves that a Rioja can not only embody tradition, but also stand for passion and authenticity. When asked how his wine tastes, the winemaker likes to answer with a little anecdote: at an important Rioja tasting a few years ago, his wine stood alongside the region's greats. The only bottle that was empty at the end? Biga de Luberri! "While people like to talk about the other wines, they prefer to drink my wine. It makes them happy," smiles Florentino. Our verdict: a Rioja that not only impresses, but inspires!



















